Unlocking the Secret: When is the Best Time to Buy an ATV? (2023)

Are you an adventure enthusiast, seeking the thrill of off-roading on an all-terrain vehicle (ATV)? If so, then you’ve probably wondered about the best time to buy an ATV or UTV. Whether you’re a seasoned rider or a newbie to the off-road world, timing your purchase can make a significant difference in both your wallet and the overall enjoyment of your ATV experience. In this article, we’ll unlock the secret and reveal the perfect time to make that exhilarating purchase. From off-season discounts to new model releases, there are various factors to consider when deciding on the ideal moment to buy an ATV. So, if you’re eager to hit the trails without breaking the bank, keep reading to discover the insider tips and tricks for making a savvy ATV purchase. Get ready to revolutionize your off-roading adventures with the right timing and unlock the ultimate ATV experience.

Understanding the ATV buying process

When it comes to buying an ATV, understanding the process is crucial. Unlike purchasing a car or a motorcycle, buying an ATV involves considering unique factors that can greatly influence your decision. The first step is to determine your budget and decide on the specific type of ATV you’re interested in. Are you looking for a sport ATV for racing or a utility ATV for heavy-duty tasks? Do you prefer a new ATV or are you open to buying a used one? Once you’ve answered these questions, you can move on to researching the best time to buy an ATV.

Unlocking the Secret: When is the Best Time to Buy an ATV? (2023)

1. Determine Your Budget and Use Case

Your budget will determine the kind of ATV you can afford, whether it’s new or used, and the type. ATVs can range from a few thousand dollars for used models, to over $10,000 for new, high-performance or utility types. The use case – be it recreational, racing, or work-related – will also dictate the type of ATV you should buy.

2. Decide on the Type of ATV

Generally, ATVs fall into two categories: sport and utility. Sport ATVs are lighter and faster, designed for racing or high-speed recreation. Utility ATVs are larger and slower, but more powerful, designed for towing, hauling, and off-road work. Some utility ATVs come with 4×4 drive to handle particularly rough terrains. If you’re interested in a mix of both sport and utility, there are hybrid models available.

3. New vs Used

Deciding between a new or used ATV depends on your budget, needs, and mechanical abilities. New ATVs come with warranties and the assurance that everything is in top condition. However, they’re also more expensive. Used ATVs are more affordable but may require more maintenance, especially if not properly cared for by the previous owner.

4. Researching Models and Brands

Research is key. Look for models and brands that fit your budget and needs. Renowned ATV brands like Honda, Polaris, Yamaha, Kawasaki, and Suzuki are known for their quality and reliability. Also, read reviews, compare specifications, and check for common problems associated with the models you’re interested in. Joining ATV forums can provide real-world insights from experienced owners.

5. Best Time to Buy

Like other vehicles, there are better times to buy ATVs during the year. Dealers may offer discounts to clear their inventory for the new models, which usually arrive in the fall. Spring is another good time as dealers are keen to kick-start their sales season.

6. Inspecting a Used ATV

If you’re buying a used ATV, a thorough inspection is crucial. Check for signs of heavy wear and tear, excessive rust, leaks, and any odd noises when started. Ensure all the lights and brakes work properly. Also, ask for the ATV’s service history.

7. Negotiating the Price

Don’t be afraid to negotiate the price, whether you’re at a dealership or buying from a private owner. Knowing the average price of the model you’re interested in can give you an advantage in the negotiations.

8. Paperwork and Legalities

Ensure all the paperwork is in order. This includes the title (for proof of ownership), bill of sale, and if possible, service history. In some regions, you may need to register your ATV or obtain insurance.

9. Safety Equipment

ATVs can be dangerous, so invest in quality safety gear if you don’t have it already. This includes a helmet, gloves, boots, and protective clothing.

10. Training

If you’re new to riding ATVs, consider taking an ATV safety course. This will help you learn how to operate your ATV safely and effectively.

What Is The Best Time To Buy an ATV or UTV?

The optimal time to purchase an ATV is just before or during the launch of the following year’s models. This means the optimal time to buy an ATV is May or June.

The optimal time to purchase a Side by Side (UTV) is shortly before or during the introduction of new models.

When the following year’s models are released, the manufacturer also gives the year’s finest rebates and warranty deals. These fantastic deals exist, so the dealership may sell out of the previous year’s models and order more of the following year’s models.

Factors to consider when buying an ATV

Several factors come into play when deciding on the best time to purchase an ATV. These factors can impact both the price and availability of the ATV you’re interested in. By carefully considering these factors, you can make an informed decision that maximizes your savings and ensures a smooth buying process.

1. Type of ATV: As mentioned earlier, ATVs are divided into sport and utility models. Your choice will depend on how you intend to use the ATV. If you’re into racing or recreational riding, a sport ATV might be your best bet. If you’re looking to carry out tasks like hauling or towing, or navigating rough terrains, a utility ATV is likely more suitable.

2. New or Used: New ATVs come with warranties and the assurance of no wear and tear, but they cost more. Used ATVs are cheaper, but may require additional maintenance and repairs.

3. Budget: Your budget will play a significant role in the ATV you can afford. This not only influences whether you should buy a new or used ATV, but also the brand and model.

4. Brand Reputation: Brands like Honda, Polaris, Yamaha, Kawasaki, and Suzuki are known for their quality and reliability. Research the reputation of different brands to understand their strengths and weaknesses.

5. Reviews and Ratings: Check online for reviews and ratings of the ATV you’re considering. This can give you insights into the ATV’s performance, reliability, and any common issues.

6. Dealer vs Private Seller: Dealers may offer financing options, warranties, and the peace of mind that comes with buying from a reputable source. Private sellers might have lower prices, but there’s more risk involved.

7. Resale Value: Some ATVs hold their value better than others. If you plan to sell your ATV down the line, it’s worth considering its potential resale value.

8. Maintenance and Repair Costs: Some ATVs are more expensive to maintain and repair than others. Check the prices for parts and typical repair costs for the ATV you’re considering.

9. Insurance Costs: Depending on where you live, you might need to get insurance for your ATV. Check the potential insurance rates for different models before you buy.

10. Availability of Parts: If you’re buying a used ATV, ensure that its parts are easily available in your area.

11. Time of the Year: There are certain times of the year when you might get a better deal on an ATV, like during clearance sales in the fall when new models are coming in.

12. Safety Features: Consider ATVs with safety features like kill switches, which automatically turn off the ATV if you fall off, or speed limiters for beginner riders.

13. Your Experience Level: If you’re a beginner, you might want to start with an ATV that’s easy to handle and not overly powerful. If you’re experienced, you might want a high-performance ATV.

Each of these factors should be carefully considered to ensure you make the best buying decision for your needs and preferences.

Researching the best time to buy an ATV

To find the ideal time to buy an ATV, it’s essential to do your research. Start by checking out ATV dealerships and online retailers to get an idea of the current prices and available models. Look for any ongoing sales or promotions that might be happening. Additionally, consider reading forums and online communities dedicated to ATV enthusiasts. These platforms are a great source of information and can provide insights into the best time to buy an ATV based on personal experiences and industry trends.

Here are a few steps you can take:

1. Regularly Monitor Prices: Start tracking the prices of the ATV model you’re interested in. This can be done by regularly visiting dealerships, checking online retailers, and using price tracking tools if available. This allows you to get a sense of the average price and identify any significant drops or sales.

2. Watch for Sales Events: ATV dealers often have sales events at specific times of the year. Common sales times include end of financial year, Black Friday, end-of-year sales, and seasonal changes when new models are typically introduced. These sales events can offer significant discounts.

3. Off-Season Purchase: Consider buying your ATV during the off-season. If you’re in a region where ATVs are popular for summer activities, you might find better deals in the winter months when demand is lower.

4. End of Month/Quarter: Dealerships often have quotas to meet, which can make the end of the month or quarter a good time to buy as they may be more likely to negotiate on price to close the sale.

5. Join Online Communities: Forums, social media groups, and online communities of ATV enthusiasts can be very informative. They can offer real-time advice on when and where the best deals are likely to be found based on collective experiences.

6. New Model Releases: When a manufacturer releases a new model, dealerships often lower the price of the previous models to clear out their inventory. Keep an eye on ATV manufacturers’ release schedules.

7. Trade Shows and Expos: Sometimes, dealers offer special promotions or discounts at trade shows or expos. These events are also an excellent opportunity to compare different models in person.

Remember, the “best time” can vary based on many factors, including your personal budget, the specific model you’re interested in, and market conditions. The most important thing is to do your homework and be ready to make a move when the right deal comes along.

Seasonal trends in ATV pricing

One of the key factors to consider when buying an ATV is the seasonal trends in pricing. Just like any other product, ATV prices can fluctuate throughout the year. Understanding these trends can help you time your purchase to get the best possible deal. Generally, the winter season and early spring are considered the off-season for ATV sales. During this time, dealerships often offer discounts and incentives to attract buyers. On the other hand, the summer and fall seasons tend to see an increase in demand, which can lead to higher prices. By taking advantage of the off-season discounts, you can save a significant amount of money on your ATV purchase.

As a buyer, understanding these trends can help you save money and get the most value for your investment.

Winter and Early Spring (Off-season): As you mentioned, the winter season and early spring are typically considered the off-season for ATVs. During this period, demand for ATVs tends to be lower, especially in areas where winter weather makes riding less feasible. Dealerships often lower prices or offer incentives during this time to stimulate sales. This could include things like discounts, flexible financing options, or package deals that include additional gear or accessories.

Late Spring and Summer (Peak Season): As the weather warms up and outdoor activities increase, the demand for ATVs also rises. This period is generally a peak season for ATV sales, especially for those intended for recreational use. Because demand is higher, dealerships may have less incentive to offer substantial discounts. However, there may still be sales and promotions around major holidays or events.

Fall (Model Changeover): The fall season is another key period for ATV sales, as this is typically when manufacturers release new models. Dealerships need to make room for the new inventory, which often leads to discounts and promotions on older models. This can be a great time to get a deal, especially if you’re not concerned about having the absolute latest model.

These are general trends, and actual pricing can vary based on a variety of factors including location, specific dealership strategies, and changes in the economy or ATV market. Always do your research and check with multiple dealerships to ensure you’re getting the best price.

Taking advantage of holiday sales and promotions

Holidays often bring about enticing sales and promotions, and the ATV industry is no exception. Keep an eye out for major holidays such as Memorial Day, Fourth of July, and Labor Day, as these are popular times for ATV dealerships to offer special deals. During these holiday sales events, you can expect to find discounted prices, extended warranties, and even free accessories. By planning your purchase around these holidays, you can take advantage of these promotions and get the most bang for your buck.

The following are some specific holidays and tips on how you might capitalize on them:

1. Memorial Day: This holiday marks the unofficial start of summer, and many people use this time to shop for outdoor and recreational equipment, including ATVs. Look for Memorial Day sales, which often begin in the weeks leading up to the holiday.

2. Independence Day (Fourth of July): Many dealerships hold sales over the Fourth of July holiday. Since it falls in the middle of the summer season when demand is usually high, it’s an excellent time to find deals that might otherwise not be available.

3. Labor Day: Labor Day sales are an excellent time to purchase as many dealerships use this time to clear out their current-year models to make way for the new ones.

4. Black Friday and Cyber Monday: While traditionally associated with retail sales, many ATV dealerships offer deals over the Black Friday and Cyber Monday holiday weekend. It’s also the start of the off-season for many, meaning you might find better deals.

5. End-of-Year Sales: Many dealerships have sales in the period between Christmas and New Year as they want to clear out inventory before the end of the year.

Tips to take advantage of holiday sales and promotions:

  • Research Ahead of Time: Start your research well before the holiday sales begin. Know what model you’re interested in, what features you need, and what the ATV usually sells for. This will help you recognize a genuinely good deal when you see it.
  • Shop Around: Don’t limit yourself to just one dealership. Check out several in your area to compare deals. If you’re open to buying online, this can give you even more options.
  • Negotiate: Don’t be afraid to negotiate on price, even during a sale. Use your research to your advantage here.
  • Read the Fine Print: Make sure you understand the terms of the sale or promotion. If a deal seems too good to be true, it’s essential to check for any hidden costs or stipulations.

By keeping these points in mind, you can maximize your savings during holiday sales and promotions when buying an ATV.

Timing your purchase based on dealership incentives

In addition to holiday sales, many ATV dealerships offer their own incentives throughout the year. These incentives can range from cashback offers to low-interest financing options. By staying informed about these dealership-specific promotions, you can time your purchase to coincide with the most advantageous deals. Keep an eye on dealership websites, sign up for newsletters, and follow their social media pages to stay up to date with the latest incentives. By combining these dealership offers with off-season discounts or holiday sales, you can save even more on your ATV purchase.

Here are some tips to take full advantage of dealership incentives:

1. Understand the Types of Incentives: Dealerships offer different types of incentives. These can include cash rebates, low-interest or zero-interest financing, extended warranties, free maintenance for a certain period, or additional accessories at no charge. Each of these incentives can have a significant impact on the overall cost and value of your ATV purchase.

2. Stay Informed: Keep an eye on dealership websites, social media accounts, and mailing lists. This is where they’ll likely advertise any incentives or sales. Also, consider calling or visiting the dealership in person to ask about any upcoming incentives they may be planning.

3. Be Ready to Act: Some incentives may only be available for a limited time or on a limited quantity of ATVs. If you see a good deal, be prepared to act quickly to take advantage of it.

4. Know Your Needs: Different incentives will offer different value depending on your individual needs. For example, if you’re able to pay for the ATV upfront, a cash rebate might be most beneficial. If you need financing, a low or zero-interest financing deal could save you more in the long run.

5. Don’t Assume It’s the Best Deal: While dealerships often provide incentives to make their prices more attractive, it’s always worth shopping around. Sometimes, what appears to be a great deal might still be bettered elsewhere.

6. Negotiate: Remember, even with incentives, there’s usually still room to negotiate on the final price of the ATV. Use the incentive as a starting point, but don’t be afraid to try to get an even better deal.

By understanding dealership incentives and how they work, you can time your purchase strategically to get the most value for your money. But, it’s crucial to do your research and ensure that the incentives being offered actually provide real value to you.

Considering the resale value of an ATV

While it’s exciting to buy a brand-new ATV, it’s also important to consider the resale value. Like any vehicle, an ATV depreciates over time. By purchasing an ATV with a good resale value, you can potentially recoup a significant portion of your investment if you decide to sell it in the future. Research popular ATV brands and models known for holding their value well. This way, you can have peace of mind knowing that your ATV purchase is not only enjoyable but also a smart financial decision.

Here’s how you can take resale value into account:

1. Brand Reputation: ATVs from well-known and respected brands like Honda, Polaris, Yamaha, and others generally hold their value well because of their reputation for quality and reliability.

2. Condition and Maintenance: An ATV that’s well-maintained and in good condition will generally have a higher resale value than one that’s not. Regular maintenance and careful usage can help ensure your ATV retains as much value as possible.

3. Market Demand: The resale value of an ATV is also impacted by market demand. Popular models will generally have a higher resale value because they’re more likely to be sought after in the used market.

4. Age and Mileage: The age of the ATV and the number of miles it has been ridden also play a significant role in determining its resale value. Lower mileage and newer models will generally command a higher price.

5. Rare or Discontinued Models: Sometimes, rare or discontinued models may have a high resale value if they’re sought after by collectors or enthusiasts. However, this is not always the case, as parts and service for these models can be difficult to find, which could decrease their value.

6. Upgrades and Modifications: Certain upgrades and modifications can potentially increase an ATV’s resale value. However, this largely depends on whether prospective buyers value these modifications. It’s also worth noting that not all modifications increase resale value, and some may even decrease it if they’re not professionally done or if they significantly change the ATV’s original design.

Remember, while resale value is important, it’s also crucial to buy an ATV that fits your needs and preferences. The best ATV for you is one that not only holds its value well but also provides you with the performance and features you want.

Evaluating the availability of ATV models and options

Another factor to consider when deciding on the best time to buy an ATV is the availability of models and options. If you have your heart set on a specific ATV model or a particular set of features, it’s important to check if it’s currently in stock or if there are any upcoming releases. Some ATV manufacturers release new models and updated versions at specific times of the year. By keeping track of these release dates, you can time your purchase to ensure you have access to the latest models and features. Additionally, if you’re open to buying a used ATV, it’s worth checking out the market for any deals on pre-owned models.

Here’s how to factor availability into your purchasing strategy:

1. Understand ATV Release Cycles: ATV manufacturers typically release new models at specific times during the year, often in the fall. If you’re interested in buying the latest model with all the newest features, you’ll want to time your purchase around these release dates. Keep in mind, though, that demand for new models can be high when they’re first released, which could impact availability and price.

2. Follow Dealerships and Manufacturers: Stay in touch with local dealerships and follow ATV manufacturers on social media. They’ll often post updates about new model releases, restocks, and special promotions. This will help you stay informed about the availability of the ATV model you’re interested in.

3. Check Pre-owned Markets: If you’re open to buying a used ATV, regularly check local listings, online marketplaces, and used vehicle dealerships. The availability of used ATVs can vary widely based on factors like seasonality, market demand, and economic conditions.

4. Flexibility Helps: If you’re flexible about the specific model and features you want, you’ll have more options and might be able to get a better deal. That doesn’t mean you should settle for an ATV that doesn’t meet your needs, but being open to different options can make your search easier.

5. Special Orders: If you can’t find the exact ATV model with the options you want, ask a dealership about placing a special order. While this might require some additional wait time, it’s a way to get exactly what you want. However, it’s important to understand that special orders may not qualify for some discounts and promotions.

By paying attention to availability trends and keeping informed about new model releases, you can time your ATV purchase to get the exact model and features you want.

Best Season to Buy

If you miss the months of May and June, right before the new merchandise arrives, don’t panic. Many consumers swap in and sell their old models whenever new stock arrives. At this time of year, there are a lot of discounts to be had on the secondhand market.

Surprisingly, fantastic deals can be found in the middle of the season. Most consumers, dealers, and manufacturers have figured out what the most popular models are at this point. You’ll notice that the less well-known ones get discounts, rebates, and warranty packages.

When do UTV dealerships make the best deals?

As previously said, October, November, and December are great for purchasing a new UTV. The dealership’s salespeople have monthly, quarterly, and yearly goals that are compensated with year-end kickbacks. When you combine that with the latest models arriving at the end of the year, you can get fantastic deals on used inventory.

 Remember that financing approval can take some time, and the dealership may have already started its new month. As a result, we recommend giving yourself at least a few days before the month’s conclusion.

Finding Dealerships With Old Stock

Driving to different dealerships to check the old stock can take time and effort. You want to avoid traveling long distances to discover they have none.

Begin by driving past your neighborhood’s dealerships. Make time to stop and talk to the dealer about the UTVs on offer if you see a few remaining models. Always leave and return later rather than making a buy immediately away.

Also, look up dealerships on the internet. Make a radius of how far you’re willing to go and go to the websites of all the dealerships in that area. Check to discover who has the most excellent prices and stock, and then limit it down to three or four companies with whom you wish to work.

Tips To Find A Dealership With Old Inventory:

Most people start their research online, and buying a major item like a quad should be the same. Make a list of every dealer within a 100-mile radius of your location. You’ll discover that ATV dealerships are less typical than car dealerships, so you may have to drive a little to find one. After you’ve selected your choices, check to see who is giving the most excellent deal on your specific model. Get the top three dealerships’ contact information and see them in person to make a deal.

In the drive-by, if you frequently pass an ATV/UTV dealership, check if they’ve kept a particular model on their showroom floor for a while. Take the time to stroll in and inquire about their stock, being direct and assertive. If you’re open to negotiating the type of quad you want, ask your salesperson which models they’re most willing to work with. I’ve discovered that most salespeople are honest people eager to get you into the right quad at a reasonable price.

Phone Call When I’ve bought a new quad in the past, I’ve called around a few dealers to see how flexible they are on pricing. They’d say things like, “If you’re serious about buying an ATV/UTV, come in the store, and we’ll make a deal,” but I’d stand firm and explain that I had limited time, that I didn’t want to drive hours to get an over-inflated price when I got there, and that I was ready to pull the trigger for the right deal. I’d also use it as ammo if the dealership were a few hours away. Many dealers are eager to “work a deal” over the phone, which may surprise you.

UTV Shows

Shows on UTV and ATV may be an accurate free for all. They’re usually held in major convention centers and feature many merchants and manufacturers. The lots of gear, aftermarket products, and, of course, UTVs will be on display.

With so much competition, it’s simple to find a good deal. Because all dealers are in one location, you won’t have to travel vast distances to compare rates and negotiate.

Look for those who stick around.

The best value on a UTV will be found among those sitting around for a long time. You may have seen one parked in the dealership for a year or two. It could have been forgotten because it wasn’t one of the more popular models.

From a dealer’s perspective, the issue with them is that it costs them money. The dealer might remove anything taking up space and replace it with something that will sell and make them money. They’ll go to any length to get rid of it.


When looking for a UTV, a warranty or rebate offer may be included as a deal sweetener. You may be offered both. They can often be worth as much money off, but each has its own benefits and drawbacks.

Many individuals need clarification on whether or not a warranty is worthwhile. This depends on how you want to use the ATV and whether it is new or used. If you’re buying with a credit card, consider adding a warranty.

If you’re in the market for farm UTVs, a warranty might save your company a lot of money in the long run.

Conclusion: Finding the perfect time to buy an ATV

Timing is everything when it comes to buying an ATV. By understanding the ATV buying process, researching the best time to buy, and considering factors such as seasonal trends, holiday sales, dealership incentives, resale value, and availability of models, you can make a well-informed decision that suits your budget and preferences. So, whether you’re looking to save money, get the latest features, or simply hit the trails as soon as possible, keep these insider tips in mind. With the right timing, you can unlock the secret to the best time to buy an ATV and embark on unforgettable off-road adventures.

Leave a Comment